about.

I am a Creative Director, Creative Operational Strategist and company founder with design education from Central Saint Martins and Goldsmiths University London. I am the co-founder and Chief Creative Officer of a female-led generative digital art platform focusing on the intersection of art, nature and code; directing all creative output including concept, art direction, brand, visual marketing, animation and video. As well as being the creative lead, I oversee all executive decision making and project management, recently delivering an end product that sold for half a million USD.

Alongside this, and continuing on the exploration of these themes, I have recently developed an AI dream interpretation tool to help decipher dream symbolism. I take on freelance projects that are aligned with my ethos; like-minded, creative, ethically motivated start-ups, social enterprises and individual change-makers who have a challenge to face.

My career history includes over 15 years management experience in creative agencies with roles such as Creative Services Director at at multi-award-winning agency Stranger & Stranger and Studio Director at Rodriguez & Smith, later merged into Studio Practica, a multi-disciplinary design studio based in London, where I was a founding partner. Previous clients and partnerships have included Bacardi Global Brands, Pernod Ricard, Remy Martin, Filipo Berio, The Brando Hotel Private Island, Nobu Ibiza Bay & Opensea.

Utilising experience encompassing business development, strategy & operations, creative direction, creative strategy and project management, I am adept at building solid foundations for a wide spectrum of projects and clients, steering them through from inception to optimal delivery.

best bits.

✹ A life - long love and practice in a variety of art and design disciplines; graphic design, illustration, branding, fashion, interiors, photography and more

✹ At home in highly creative and dynamic environments, c-suite experienced, working with senior figures both in-house and client side; key decision maker, key delegator, head of team across multiple sites

✹ Ability to comprehend full-spectrum of any given issue, visioning comprehensive solutions for long-term success and stability

✹ Proven practice in the organisation and structuring of varied work flows and systems , adept at handling multiple projects concurrently

✹ Deep understanding and working experience of start-up businesses: systems and process, operations, infrastructure, finance, compliance, legal, HR