art*st
about.
My work reflects on and reimagines fragmented identity and hyperspecific female experiences through a ritualistic process of reviewing, organising and mending images, materials and memorabilia collected over time. It is about the meaning contained within images and material objects and the processing of scattered remains, borrowing methods from my background in administrative roles. My work is made up of collage, bricolage, collections, curations, artefacts, image grouping and world building in a variety of different forms.
An obsession with the perfect female image and social placement informs my work. Drawing from personal experience, my research explores topics such as body dysmorphia, mixed heritage upbringing, class boundaries, and public image. Living across a pre and post-internet existence is deeply influential, where gaze is amplified and identity is fragmented and distorted. I’m influenced by complete and coherent patterns in nature, universal truths, which allegorically replicate in psychology and are symbolised in archetypes. These structures provide a framework where more chaotic influences can be let loose.
Ultra-personal specificities of family heritage and upbringing encourage me to question how the enforced stifling of parts of identity impacts on the psychology of a person. My work examines memory and makeup, investigating how long traits survive through the generations that come before. The repeating motif of existing between two modes of being, attracts me to research that includes seemingly unrelated topics; I am interested in what happens when opposing types of things co-exist, merge or collide.
While completing an MA in Creative practice, I’m also working on third-sector arts projects, curating a photography exhibition and book release and freelance branding projects / creative direction.
history [i’m 40 btw].
Creative Director - Warm Visions
Nov 2017 - Present
London, England, United Kingdom
Independent creative consultancy work on projects; creative communication, branding, image, design, strategies and creative business operations.
Contributor - Empty Bowls (Leeds)
Oct 2024 - Present
Leeds, England, United Kingdom
Utilising the power of creative making to tackle food insecurity.
Chief Creative Officer & Founder - Symbi Labs LLP
Feb 2022 - Present
London, England, United Kingdom
// NATURE x CODE // Using Web3 to educate on interconnected worlds.
Founding Partner - Studio Practica
Jan 2023 - Dec 2023 · 1 yr
London, England, United Kingdom
A multi-disciplinary studio in the heart of Dalston.
Studio Director - Rodriguez + Smith
Jan 2022 - Jan 2023 · 1 yr
London, England, United Kingdom
Developing dynamic brands for today’s world, producing stand-out brand storytelling and visual language at the intersection of concept and design.
Founder & Creative Director - Bold Eye Co Ltd
January 2019 – Present
London, England, United Kingdom
Amuletic rings. Shape, line → letter, symbol → meaning, mantra. Original, hand-drawn motifs on solid metal, made to order in England.
Creative Services Director - Stranger & Stranger
August 2013 - Nov 2017 · 4 yrs 5 mos
London, United Kingdom
A creative design company specialising in wine, beer and spirits packaging, based in London, New York and San Francisco.
The PR Office Ltd: Office Manager and PA to the CEO | February 2013 – July 2013
The EPG Shop: Office Manager and PA to the MD | September 2011 – February 2013
ForeverEra: Founder & Creative Director | September 2011 – February 2012
Aqueduct Design and Advertising Ltd: Studio Manager | June 2010 – June 2011
Sebright East Ltd: Operations Director | June 2009 – April 2010
The Entertainment Agency Ltd: Studio Manager | June 2007 – Feb 2009
Education.
Leeds Arts University, Leeds 2024 - 2025 | MA Creative Practice [graduating 2025]
Goldsmiths University, London 2005 - 2007 | BA (Hons) Design [incomplete]
Central Saint Martins, London 2004 - 2005 | Fashion Communication & Promotion [incomplete]
Mc Auley High School 1997 – 2004 | 3 A-levels: Art - A, English Language & Literature - B, Fashion and Textiles - C | 10 GCSEs: 2x A* grade, 8x A grade, 1x B grade
Faculty of Astrological Studies, London 2021 - 2022 | Foundation in Astrological Studies
Adobe Certified: Illustrator, Photoshop, InDesign & Acrobat Pro
Hot Yoga Teacher Training: 24&2, 200 Hours
personality.
Things I like include: my cat and any / all cats, gardening, lemons, libraries, dreaming, dancing, moths, deep sea creatures, calligraphy, any potato based dish, sunny places, flowers, colours but also black, art, antiques, yoga, nice smells, buying [and reading] books, symbolism, astrology, mythology, psychology, ancient cultures, anything weird / rare / obscure, dancing, giving unsolicited advice, niche luxury items.
I’m into equality and justice for all lifeforms and want in some small way to change the world for the better or at least give a few people some joy. Saying that though, I’m also extremely judgey.